Cisco shipping to "dead drops" to avoid NSA interception?

Last year, leaked NSA documents revealed that the NSA was actively intercepting Cisco's packages to some customers and adding backdoors into their systems. In response, Cisco's security chief John Stewart revealed a new plan this week to ship sensitive packages to "dead drops" (empty houses) instead. He said, "we ship [boxes] to an address that's has nothing to do with the customer, and then you have no idea who ultimately it is going to."

While I think that Cisco should be praised for doing this, it just makes me wonder: Is Cisco trying hard to protect its customers, or is it simply trying to save its reputation among clients who may be worried about Cisco collaborating with the NSA?

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Image of leaked document showing the NSA intercepting Cisco packages.